Introduction

Real estate developers all over the world have to look for new marketing techniques to meet modern standards. In the times of economical and technological progress, which is often accompanied by upheavals and disturbances, and seems less predictable every day, using customer-oriented high-tech marketing solutions is a must for a respectful developer. These solutions are there to help companies adjust their strategies to the ever-changing market.

Just Play the Game!

A multi-touch table is one of the most advanced marketing solutions. Wonder why? Let’s see what it is and how it works. A multitouch table is a kind of touchscreen smartphone or tablet except it is as big as a table or desk. Featuring a huge high resolution touchscreen, it is used by real estate developers and other businesses as a multi-purpose sales tool. This is thanks to an opportunity to present colorful interactive 3D presentations for potential customers, partners and investors to receive a full and complete idea of a project and actually outline their work in it.

Real estate design centers exemplify the effectiveness of multitouch tables, and for many of them such a table is now a must-have thing. Needless to say, you cannot create a detailed picture of a property and/or its design on a 2D floor map or a flyer. Because we live in a 3D world, there is no way for a human to build a realistic picture of his/her future home but with the help of a 3D panoramic image. With a huge touch screen at hand, a potential property buyer can geolocate a property, select between materials and interior elements and view the picture at all angles and from all perspectives. A multitouch table a sort of takes a potential buyer on a tour around a property, making him/her forget that this tour is virtual. It flies your customers over and walks you through a development, which is still far from build or just being drafted, and gives them a clear idea of what it will be like upon completion. You can place your multi-touch table in your facility’s most visited place – in the lobby, showroom, hallway, conference room, etc., to make it readily accessible for your potential customers and partners.

The Effects

This advanced approach is highly beneficial for real estate business and can contribute to a significant increase in sales. First, it attracts sellers, buyers, landowners, tenants and makes them want to come back and form a business contact with the company. Second, it improves the developer’s reputation and gives it a huge competitive advantage. Finally, successful deals ensure much higher productivity and therefore higher profit levels. One of the brightest examples of such an increase is Michigan Realty Solutions, a real estate company whose last year prepaid sales soared by 25% pretty much thanks to a multitouch table. So does Mantri Developers, a company from India boasting an about 30% sales growth explained by the use of similar multitouch solutions.

Tell the World – You Are the One!

With multitouch tables and apps becoming more available and user friendlier, there is hardly a better opportunity for a realtor to make potential clients want to come here instead of going to rival companies. The whole batch of marketing tools incorporated in it makes a touchtable the king of property advertisement. Invite your partners to a business dinner and tell them you are the best.

Why use a Touchtable?

Have you ever viewed a colorful presentation of a product via a high quality tablet? And have you ever imagined seeing one via a dinner-table-sized tablet? Now it is time to see it and give your business another shot! Imagine yourself and a group of your potential business partners sitting in a cozy conference room at a coffee table, each with a notepad, and discussing possible cooperation. This sounds like an all too familiar scene. Except the whole business is laid out on the table, and the picture changes every time you touch the right button or icon!

This table allows you to view all sorts of photos, videos, pdf, 3D content and animations. You can create a presentation of a huge mall or entertainment center, display your interior/exterior design project with the tiniest detail, show the best of your vehicles, equipment, etc. best features of your products. The large screen size allows you to display your products with a cutting-edge quality.

Thanks to these advantages, the touchtable contributes to successful sales. First, your potential client is directly involved in the process. Second, he or she gets a idea of what you are presenting. Last, but not least is the fact that you can attract a group of clients, not just one.

How it Works

Multitouch tables are increasingly demanded by heritage organizations, particularly museums. Smithsonian National Museum of Natural History has made a tremendous breakthrough by presenting its enormous collection via a touchtable. The secret lies in an opportunity to display a much larger part of the collection than the museum’s rooms can physically handle.

Michigan Realty Solutions – one of the USA top real estate companies – installed a multitouch table in its showroom and increased prepaid property sales by 25% compared to last year.

Adidas has installed an interactive multitouch wall in one of its stores, so that all customers can walk up to it and interactively select shoes and clothes to their liking. It is an excellent example of how touchtables help retailers to demonstrate an entire product range and embrace the whole amount of goods which cannot physically fit on the counter. Adidas’s sales skyrocketed shortly after the multitouch wall began to work.

Sell Yourself Properly!

It is a well known fact that environment is a paramount factor when it comes to making an important business decision. A concise, discreet and colorful sales presentation is exactly what makes potential clients want to choose you instead of your competitors. Tailor your presentation to the big-screen touchtable format and show the best of your products to your partners. In turn, this whole thing can be matched to your conference room’s interior in a seducing way. Touchtables differ in shape and size, so you can choose the most suitable one.

This table helps you create a full and complete picture of your project and give it to your partner on a silver platter.

All these factors give you an enormous competitive advantage. You enjoy the freedom of creating unique content and telling the world exciting and intriguing stories about your company. If you have such a table in your office, it will undoubtedly make crowds of visitors want to stop and read these stories right from the screen.

Uses

Touchtables have proved their helpfulness in a variety of spheres and industries, such as hospitality, rtail, architecture/design, real estate, tourism, and more. You can give your business another good start if you place one in rooms where your potential clients are most likely to go – in a sales office, showroom, etc.